I'm Rutul Shah

Creative eCommerce Developer

28 years young, music and coffee addict.

Hello, My Name is Rutul.

Rutul Shah, 28 years young, residing in Toronto, Canada, born and grew up in Ahmedabad, India. Highly motivated eCommerce/creative developer with international client portfolio.

I currently work as a freelancer, where I spend most of my time crafting and working on awesome projects.

Website Development does not have to be so frustrating when your site is in safe and experienced hands. With 7+ years of experience in industry, let me manage your website so you can do what you do best!!

My Latest Work

I'm looking to expand my portfolio while I'm on top and while I'm young.

Automobile Dealer

WordPress CMS

Clothes Manufacturer

Magento jQuery

Clothing / Fashion

 Angular.js / Magento, eCommerce

Financial Organization

Shopify, eCommerce

Toy Store

Magento, eCommerce

Financial Advisor Education

WordPress, CMS

Theatrical Costume Supply

Magento, eCommerce

Online Accessories Store

Magento, eCommerce

Music Instruments Supplier

Magento / jQuery, eCommerce

What I'm Doing

I love what I do. I take great pride in what I do. And I can't do something halfway, three-quarters, nine-tenths or even 99.99%. If I'm going to do something, I go all the way to achieve it. This is the exact reason why you should hire my services.

1. Strategy

I develop brand strategy that can forecast future market trends, create new and unique communication channels with your customers, realign the branding attributes as per the consumer needs and engage them with your brand in a subtle manner.

2. Branding

I am a passionate expert in building the brands for my customer that resonates. If you wish to maximize the business opportunity or conquer a marketing challenge, I will surely help to create, develop, and transform your brand from the scratch.

3. Web Design

Customer needs more than just a simple website; they need results. I turn the underperforming website around with my business acumen, experience, creativity, and expertise and deliver exceptional web design without any flaws.

4. Social Media

For the exposure of your company or brand, I take a step ahead to enlarge digital footprint of your business and popularize it on varied and famous social media platforms.

5. Development

From customized content management systems to developing ecommerce websites to even enterprise level web development, I am here to provide you robust solutions. I always keep in mind your content strategy, user pathways, architecture and your target audience.

6. Consulting

Whether you are an individual or a company, a new start-up or an experienced one, consult me to receive feasible solutions for any of your damn problem regarding ecommerce website design and development.

My Strengths

Failure will never overtake me if my determination to succeed is strong enough.


My Resume

If you call failures experiments, you can put them in your resume and claim them as achievements.

My Education


Information Tech. Solutions - Humber College, Toronto, CA

The first semester was an introduction to software development, database concepts and web development preparing students to engage in advanced study following their own selection of options in areas including database development, database administration, enterprise software development (.NET/Java), web development, and mobile application development (Android and/or iOS) in subsequent semesters of study. This program provides the concepts, skills and knowledge required to work as a mobile (Android or iOS) application developer, Java/.NET/PHP application developer, DBAs for Oracle/SQL Server, as well as back-end or front-end web developers. Working on team projects and individually, we developed commercial applications that apply theories to the creation, administration and development of databases as well as database-driven mobile, web and desktop applications. Project management and presentation skills were key components of the program.


Bachelors Degree in Engineering - NMU, MH, India


  • Design, synthesize, analyze and manage software systems of varying complexities at different abstraction levels
  • Join a technically sophisticated work force as a practicing engineer in a wide range of multidisciplinary industries.
  • Contribute knowledge by performing research and pursing higher degrees in engineering, business or other professional fields
  • Demonstrate entrepreneur abilities in variety of domain.
  • Engage in lifelong learning in order to be at the forefront of constantly evolving technological society.

Work Experience
2011 - Now


WordPress Developer - AutoTrader.ca


  • Collaborate with the WordPress Development & Creative Service team in order to deliver the highest possible quality custom development on the WordPress platform. This includes front-end coding, technical analysis, debugging and integration of said code (HTML5, CSS3, JS/ jQuery, SASS/LESS, MySQL, Vue.js, REACT, PHP).
  • Coordinate efforts with our internal/external partners to ensure that projects are properly scoped out (# of hours required for a project, highlighting gaps, proposing alternative solutions).
  • Creation of the technical scope-of-work (SOW) documents.
  • Ensure deadlines are met accordingly and expectations around those are managed.
  • Assist in discussions with more technically advanced clients to ensure that all their questions are fully answered and expectations are managed.
  • Stay up to date on the latest front-end development best practices to be applied to Trader’s Website Platform. Expected to be the SME for front-end questions.


Developer - The Hunt Group


  • Develop and manage e-commerce StoreFronts, websites, web applications, payment platforms, back office and related services
  • Responsible for planning, development and documentation of all StoreFront (currently on Magento) integration including all back-office services, care support, reporting, call centre integration support, inventory management, financial management, postal & carrier delivery providers, internal & external partner systems
  • Write source code that complies with acceptable industry practices and web standards along with ability to authoring and extending various supporting Magento Extensions
  • Documenting test plans, procedures, test results and performing these tests as per planned schedules
  • Review and analyse existing solutions together with client requirements, while providing recommendations for extension and customization to team members and clients
  • Collaboration with team members, project leads, clients and partners
  • Perform software testing and quality assurance
  • Responsible for e-commerce data organization and relationship
  • Fixing bugs, troubleshoot, provide support and resolve problems
  • Manage commerce hosted partner services, data integrity, security & access, secure data warehouse, related data analysis and reporting as well as policies, procedures, executive response support, customer relations and vendor relations
  • Work on, develop, support and maintain digital commerce systems including but not limited, to Magento


Web Developer - Metropolis Media


  • Integration of user-facing elements developed by front-end developers
  • Build efficient, testable, and reusable PHP modules
  • Solve complex performance problems and architectural challenges
  • Strong knowledge of PHP web frameworks such as Laravel, Yii, etc.
  • Understanding of MVC design patterns
  • Understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
  • Knowledge of object oriented PHP programming
  • Understanding accessibility and security compliance (Depending on the specific project)
  • Strong knowledge of the common PHP or web server exploits and their solutions
  • Understanding fundamental design principles behind a scalable application
  • User authentication and authorization between multiple systems, servers, and environments
  • Integration of multiple data sources and databases into one system
  • Familiarity with limitations of PHP as a platform and its workarounds
  • Proficient understanding of code versioning tools, such as Git, SVN
  • Used PHP, JavaScript, AJAX, XML, HTML, Angular.JS, CSS, Wordpress, Magento, Shopify, Squarespace and other front-end and middle-tier technologies and standards, as well as content management system


Web Developer - Elsner Technologies


  • Used PHP, JavaScript, AJAX, XML, HTML, Angular.JS, CSS, Wordpress, Magento, Shopify, Squarespace and other front-end and middle-tier technologies and standards, as well as content management system
  • Built, tested, and implemented Photoshop design into website
  • Optimized for SEO
  • Develop the in-house content management system
  • Helped develop and maintain plans and schedules for site redesign and re-launch.
  • Created custom front-end and CMS using CodeIgniter (PHP), JavaScript, jQuery, AJAX, HTML5 and CSS3
  • Determined technical requirements to create custom websites for in-house projects.
    WAMP, PHP, XML, XHTML, HTML5, CSS, CSS3, LESS, AJAX, JavaScript, jQuery, SVN, UX/UI, Wireframes, Visual Design, Sitemaps, Storyboarding, CodeIgniter, Twitter Bootstrap, Usability Testing, Deployment, Back-end, Migration
  • Included Google Map API, Analytics, Adsense, Facebook pixel and SEO features to track traffic and gain revenue.
  • Used JQuery library to create slideshows, live search, and AJAX contents
  • Implemented the XHTML and CSS compliant code (Cross Browser Compliant) towards w3 validation
  • Coded XML data exporting features for the website to sync with selected sites
  • Responsible for the design and front-end build of B2C directories, multi language event sites and HTML mailers.
  • Worked in a team environment to finish projects using Object Oriented Programming
  • Guided and motivated team members while learning about their capabilities and took on the role of a decision maker in the team
  • Effectively communicated with several companies to develop various content management systems


Testimonials are enough to convince people for now.

Jay Moulton

Sixforces Inc.
President Founder

Skills & Expertise

A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals.




Angular JS


Magento + Shopify


Wordpress + Drupal


Javascript + jQuery


Other PHP Frameworks


Human behavior flows from three main sources: desire, emotion, and knowledge.

Brand Marketing


Brand Design


Web Development


Social Media Marketing


Internet Marketing


Digital Design




Milestones Achieved

My path has not been determined. I shall have more experiences and pass many more milestones.


Cups of Coffee


Hours Worked


Succesful Projects


Happy Clients

Work Process

Well-designed and structured websites not just offer aesthetics but also attract the visitors to understand the company, business, product, service, branding, and much more. This is possible with appealing text, beautiful visuals and designs, indicators and interactions. Thus, it means that each and every element of your website is defined towards a specific goal.

But how to achieve this harmonious combination of elements? It is always possible by following a holistic work process as below.

1. Idea
2. Brainstorm
3. Design
4. Develop
5. Test
6. Deliver

I develop a successful model with my work experience, quality-driven work process, work capability, dedication and strategic planning. This makes the project cost-effective with satisfaction and sustainable growth of the client’s business.

Contact Me

Have a project you'd like to discuss?


Shah Rutul

hello [at] rutulshah.com